Best Digital Marketing Tools for Beginners

Best Digital Marketing Tools for Beginners
Best Digital Marketing Tools for Every Business
Updated November 2, 2020

Best Digital Marketing Tools for Beginners.. and More!

Whether you’re looking to start a digital marketing agency, or just looking to upgrade your digital marketing skills and capabilities, having the right tools will help you immensely! 

In this article we’ll give you our three favorite digital marketing tools, and the best digital marketing tools for beginners, heading into 2020 for three of the major digital marketing categories.

Those categories being:

“Whether you’re looking to start a digital marketing agency or just looking to upgrade your digital marketing skills and capabilities, having the right tools will help you immensely!”

How We’ve Chosen Each Tool

There’s thousands of tools and services to choose from in each niche, so how did we determine these tools as some of the best in their class? 

Many of the tools we list in this article, we actually use for our own website, social media accounts, etc. 

Aside from the ones we use, we’ve put together tools that have a combination of certain things. 

Including the best features, best reviews/ratings, and best pricing and value for what you’ll be getting. So, let’s jump right into the best social media marketing tools for beginners.

Social Media Marketing Tools for Beginners

1.) Social Pilot

Social Pilot is our top choice for any social media marketing tool out there. It is jam packed with features that are guaranteed to take your social media presence, or your clients, to the next level.

Social Pilot has every single thing you will need in a social media service. Along with arguably the best features at the most affordable pricing. Just some of these features include:

  • Scheduled posting
  • Easy-to-use platform and mobile app
  • Downloadable and in depth analytics and tracking
  • Recommended content and RSS feed
  • Bulk posting and calendar tool

These are just five of the many notable features Social Pilot possesses. 

Along with those features, Social Pilot is arguably the best social media service for marketing agencies. 

They allow for your team to manage up to 100 social media accounts and 10 Facebook ad accounts with the ability to add 10 team members to your account. All of that for only $66 a month.

Whether you’re a solo marketer running a full fledged agency, or wanting to start an agency, you can’t go wrong with Social Pilot. Don’t take our word for it, see why they have 4.5 stars from over 300+ reviews.

Similar tools: Social Oomph, Loomly, Agora Pulse

2.) Canva

You may or may not have already heard of Canva. 

It is one of the most popular design and creative tools when it comes to making Instagram, Facebook and Pinterest posts. 

It’s not just limited to social media posts though, Canva allows you to create logos, Instagram and Facebook stories, flyers, posters and so much more. 

Canva can be essential for marketing agencies or even just individuals who are in need of an easier and more efficient way of creating social media posts and graphics for their clients or themselves.

Believe it or not, Canva is also 100% free to use. There is a paid version that unlocks awesome features and allows you to do a lot more, but you can very easily curate professional looking content with the free version.

Similar tools: Design Wizard, Venngage

3.) Animoto

Another creation tool that is a must-have. Animoto allows you to create professional looking video content for your social media posts and ads. 

Everyone knows video content grabs your audiences attention better, hence the better results you see in sales, etc.

At the same time, if you have unprofessional looking videos, it’s going to scare away potential customers, followers, and subscribers. Making it essential to have a tool to make sure your video content is high quality. 

Just a handful of features that make Animoto the best option for your video content is it’s ease of use (allowing you to create video ads in the matter of 3 minutes), selection of themes/templates, stock music and text overlays. 

Their features sound even better once you realize their plans start as little at $5 a month.


Email Marketing Tools for New Beginners

1.) Mailerlite

We’ve been using Mailerlite from the beginning of time so we may be a little biased, but the features, ease of use, and pricing are unbeatable!

When it comes to finding an email marketing service, you want one that’s going to make the process easy. 

One that makes it simple to create professional looking emails, easy to create automated sequences, integrates features like surveys and more. 

Of all the email services we used, we found Mailerlite to be the simplest, yet easiest one to use.

Some of the more unbeatable features include things like:

  • Ability to A/B split test your email campaigns
  • Drag and drop email editor
  • Integrate surveys into your emails
  • Create landing pages and pop ups
  • Ecom and website integration
  • Image editor

To top it all off, Mailerlite is absolutely free until you hit 1,000 subscribers where it then becomes $10 a month. 

That’s what makes it one of the best digital marketing tools for beginners.

When money is scarce in the beginning you want those tools that are going to save you money for more important parts of starting up your business.

For beginners Mailerlite is a must. But even for marketing teams and agencies, you can’t go wrong with Mailerlite.

2.) Countdown Mail

If you didn’t know now by now, having a countdown timer (a good looking one for that matter) can boost sales, signups, etc. incredibly by adding urgency to your customers. 

By adding a countdown timer to your emails you can almost guarantee to see a spike in whatever it is that you’re promoting. 

Countdown Mail is a free (for up to 100,000 emails/month) countdown timer that integrates with a lot of the most popular email marketing services. All of the services they integrate with can be found in the picture below.


Countdown Mail allows you to design your own countdown timer and easily attach it to any email campaign you are creating. 

They also provide data tracking and analytics on their end! Some other notable features can be found in the picture below.

3.) SendX

SendX is another great email marketing program that is similar in ways to Mailerlite when it comes to features and pricing. 

Some of the similar features include the drag and drop email editor, complete email automation sequences, ecom integration and a few more.

The pricing is extremely favorable starting at just $5.99 a month with a 14-day free trial. 

What really separates SendX as a great email service is their ease of use when it comes to automating email sequences. 

Along with their drip sequence that allows you to incorporate awesome features you can’t get with most email services. 

You’re able to completely automate which email and campaign gets sent to who through customer behaviors. Highlighted by the example below.

SendX Email Marketing Tool

SEO Tools

1.) Longtail Pro

Keywords. To be successful with SEO, and to run profitable PPC campaigns, you absolutely need to know which keywords to use and rank for. 

You won’t be able to do this without the help of a program like Longtail Pro.

Longtail Pro has the typical features you find in many other SEO services like competitor backlink, keyword and SEO spy, a website audit, and SEO and keyword rank tracking.

One of the features that really makes Longtail pro special is their rank tracking. Just enter a domain or keywords you want to track and Longtail Pro will give you it’s ranking history and where it stands. 

They also feature tools that help you understand the strength and rank of certain pages on your website as well as your URL, etc. 

Overall, Longtail Pro is a complete SEO and keyowrd tool packed with features that will exceptionally help improve your rank, SEO and keyword usage. 

All while helping you better understand the whys and hows of SEO, keywords and ranking.


2.) SEM Rush

SEM Rush is probably the most feature-packed service you will come across. 

They’re essentially an all-in-one marketing platform that provides tools for SEO, advertising, social media marketing, and more. 

They’re widely known and used for their SEO and social media tools specifically.

If you really want a service that’s going to knock out all your marketing aspirations in one, you can just about ignore the services we have listed and just jump right into using SEM Rush. 

With that being said, we’ll list their awesome SEO features along with their other outstanding features.

SEO features:

  •  Organic traffic insights
  • Backlink building and analytics
  • In-depth keyword research
  • Website rank tracker
  • On-page SEO checker
  • Website audit

Those are just six of the better SEO services they offer and you can find more and read up on them here. Now let’s jump into the additional tools they’re popular for.

They have tools for creating and building ads along with a PPC (pay-per-click) keyword tool. 

On top of that, they provide a social media poster and data tracker to go along with brand monitoring to see what people are saying about your brand.

The features are really endless and tailored to cover a lot of areas in one. There’s a reason it is used by huge companies like ebay,, HP, Quora and more. See what 700+ others have to say about SEM Rush.

3.) Google Analytics (and Google Search Console)

Using Google Analytics should be a given for any blog, website or store. 

It is completely free and easy to connect and setup to your website. 

It is a complete must-have because when it comes down to it, if you don’t understand your traffic, how you’re getting your traffic, and where your traffic is coming from you are doing SEO horribly wrong.

Google analytics allows you to integrate other free Google services like Google Search Console and your Google Ads account. 

All three go hand in hand and will help you understand your audience, your websites SEO, and more. On top of all that, it will also help you learn how to better construct and target your PPC campaigns with the data your given.

That’s just a quick overview of why you absolutely need Google Analytics. 

If you want to learn just about everything regarding what you can see and do with Google Analytics, head over to ShivarWeb’s awesome in-depth guide.

Bonus Digital Marketing Tool

We decided to throw in one more little, but extremely helpful tool. Google Ads Keyword Planner

As you could maybe guess, this tool helps generate relevant and finer keywords. 

Just pop in a word, phrase or URL related to your topic in the search bar and let the keyword planner do the work.

There does need to be some strategy to the word or phrase you enter though. 

Entering in a single word will get your results for other related keywords in that industry. Whereas entering a phrase of keywords will give you an abundance of closely related terms/phrases.

The second awesome feature Google Keyword Planner allows you to do is see the stats and metrics for your keywords. 

Enter in a list of desired keywords you want to use and hit the “Get Started” button. 

The keyword planner will then spit out tons of metrics like cost-per-click, average conversions, average impressions and so much more. 

Looking for More Popular Marketing Tools?

Our name is ‘Marketing Tools’ for a reason. We always have the scoop on the latest and greatest digital marketing tools and we always share them with you!

Looking for more social media marketing tools? We’ve got you covered here.

What about email marketing tools? We have a page right here for that as well.

Are you trying to find a reliable SEO platform? You’re in luck, you can find more of those here!

The tools you found in this guide are not only great digital marketing tools for beginners, but for all levels of marketing.

As well as the pages we provided you in this last paragraph. Many of those tools are industry leaders in their niche and are more than just awesome digital marketing tools for beginners.

We hope you’ve found at least one new tool to use to help you in your marketing journey! 

Whether you enjoyed this guide or not, feel free to leave us your feedback below!

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