Best SEO Tools 2022 – SEO Tool Review and Comparison

There’s an abundance of SEO tools and platforms to choose from. While a select few stand out from the crowd as the clear cut best, almost all of them provide the basic tools any bsuiness, agency or solo entreprenuer needs. 

Which platform you decide to go with will ultimately depend on price, number of features and personal preference as all of them provide different layouts and interfaces.

The list you’re about to see will cover all of the best SEO tools on the market, along with their features and pricing.

Common Features

  • Advanced Keyword Research
  • Keyword and Website Rank Tracking
  • Competitor Analysis/Research Tool
  • Advanced Analytics and Reports
  • Backlink Checker

Additional Features

  • Social Media Marketing Tools
  • Schedule Social Media Posts
  • Social Media Ad Builder
  • Brand Monitoring Tools
  • Backlink Audit Tool
  • SEO Writing Assistant
  • Market/Niche Analyzing Tool
  • White label tools for agencies

SEMrush Pricing

Considering SEMrush is arguably the most feature packed option in the space, it does come with a hefty price tag. Plans start at $120/month or $99/month when you pay anually.

 

Who is SEMrush best for?

Because of the higher price tag and advanced features, SEMrush is best for large businesses and full fledged SEO agencies. If you’re a small business with flexible capital and have a huge need for DIY SEO help, SEMrush is also for you!

Common Features

  • Advanced Keyword Research
  • Keyword and Website Rank Tracking
  • Competitor Analysis/Research Tool
  • Advanced Analytics and Reports
  • Backlink Checker

Additional Features

  • Great for SEO Agencies
  • Branded Reports
  • White Label Software
  • Google Ads, Analytics, and Search Console Tool
  • Social Media Analytics and Engagement Tool

Web CEO Pricing

Web CEO comes in at over half of the price of SEMrush. Starting at $37/month or $33/month if you pay anually.

Who is Web CEO best for?

Like SEMrush, Web CEO is perfect for both agencies and smaller companies. They better suit smaller businesses that are looking to preserve capital while getting the most bang for your buck.

On top of this, they had one of the better ranked interfaces by everyone on our team that was able to test their platform. Because of the easue-of-use, we believe Web CEO is one of the more underrated platforms on the list.

Common Features

  • Advanced Keyword Research
  • Keyword and Website Rank Tracking
  • Competitor Analysis/Research Tool
  • Advanced Analytics and Reports
  • Backlink Checker

Additional Features

  • Keyword Grouper
  • Social Media Post Scheduler
  • Social Media Engagement Analytics and Tools

SE Ranking Pricing

SE Ranking starts at an extremely affordable $18/month when paying anually and choosing the ‘Weekly’ rank check option. They have a very flexible (but a little sophisticated) pricing structure that you can checkout here.

 

Who is SE Ranking Best For?

SE Ranking is perfect for small businesses and solo entreprenuers looking for an easy-to-use platform with more than just the basic SEO features as they include socia media tools as well.

Common Features

  • Advanced Keyword Research
  • Keyword and Website Rank Tracking
  • Competitor Analysis/Research Tool
  • Advanced Analytics and Reports
  • Backlink Checker

Additional Features

  • Keyword Profitability Tool
  • Arguably the Most In-Depth Keyword Analysis Tool

Longtail Pro Pricing

Plans start at $37/month for Longtail pro. Or if payed annually it is a one time payemnt of $297 every year, a savings of $147/year. A great price point for arguably the best keyword research tool on the market.

 

Who is Longtail Pro Best For?

Longtail Pro is best suited for those that rely heavily on keyword research for their SEO and marketing efforts. It’s simplicity is perfect for both large marketing agencies as well as solo entreprenuers or bloggers that do heavy keyword research.
 
They are now offering 30% off today when signing up after clicking the button below.

Common Features

  • Keyword and Website Rank Tracking
  • Competitor Analysis/Research Tool
  • Advanced Analytics and Reports
  • Backlink Checker
Missing: Keyword Research

Additional Features

  • Desktop Tool
  • Ease of Use and Fast SEO Analysis
  • White Label Features for Agencies

Netpeak Spider Pricing

Netpeak Spider actually has a completely free plan for those wanting to just try it out risk free, then plans start at $18/month, billed in time spans of 3 month, 1 year or 3 years.
 

Who is Netpeak Spider Best For?

Netpeak Spider is best for SEO agencies that strictly focus on diagnosing SEO issues and identifying how to improve their clients SEO. They’re features are specifically tailored towards agencies with their white label feature and desktop tools.

Mangools

Common Features

  • Advanced Keyword Research
  • Keyword and Website Rank Tracking
  • Competitor Analysis/Research Tool
  • Advanced Analytics and Reports
  • Backlink Checker

Additional Features

  • SERP Checker and Analysis
  • Highly Regarded for their Clean Interface/Ease of Use

Mangools Pricing

Mangools has three plans. Basic, Premium and Agency. The Basic plan starts at $29.90/month when paid annually and $49/month when paid monthly.

 

Who is Mangools Best For?

Mangools is the full package when it comes to an SEO tool. It provides everything you need to be successful with SEO while having an extremely user-friendly interface. 

With that being said, Mangools is great for anyone from agencies, to small teams to soloprenuers. This is due to all three of their plans being tailored to all three different levels of marketing and the interface being arguably the easiest to use.

Best SEO Tools for Marketing Agencies

When picking a tool that’s going to work best for agencies, we want to look at which one covers all the common features and the one that gives you the most bang for your buck. With that being said, our top pick goes to Web CEO.

There’s not a better tool for agencies to use due to their white label ability. If you’re unfamiliar with what white labeling is, it basically means they allow you to take another companies platform, and all it’s features, and brand it to make it look as if it is your platform all together.

While there are other platforms that also offer different versions of this feature, no other platform could match the price.

Still confused? Check out the image below and take a more in-depth look here!

Web CEO White Label SEO Tool

Web CEO’s white label feature isn’t the only reason it’s best for agencies. It has every single feature you need to effectively manage SEO, keywords and website rank. 

All while being extremely easy to navigate and getting in-depth SEO insight from it’s features. If you run an SEO agency, there’s no other platform you should be using. Web CEO is the one.

Best SEO Tools for Small Businesses

As a small business you’re looking for something easy to use, cost effective, and a tool that gives you all the necessary features to see the results you want.

For small businesses, our best SEO tool goes to Mangools.

It has everything you need, and more, to be successful. All while being one of the easiest platforms to use, understand and navigate through.

Mangools Keyword Finder SEO Tool
(Mangools Keyword Finder Interface)

Best Tool for Keyword Research

Obviously all of the tools listed come with advanced keyword research. With that being said, it doesn’t mean their keyword tools are all equally just as good as one another.

For a matter of fact, the best keyword research tool isn’t even one we have listed and that’s Jaaxy.

Where it lacks in features (doesn’t come with analytics or backlink tracking), it makes up for with in-depth keyword data. It is very strictly a keyword tool, THE keyword tool. 

Let’s dive into their features and abilities below.

Jaaxy Features and Pricing
(Jaaxy Keyword Interface)

In the blue box you’ll see a few abbreviations. The first one, ‘Avg’ is the number of average monthly searches. This is a common metric with all keyword tools.

But next in line, you have ‘Traffic.’ This is the average number of monthly traffic you can expect to receive if you rank on the first page for the given keyword. 

That’s a neat metric to have, but let’s get into what metrics really set them apart.

The next metric down the line is ‘QSR’ which stands for Quoted Search Results. 

QSR tracks how many other websites are ranking for the exact keyword. This gives you a good read on how competitive the keyword is and how hard it might be to rank for it.

Continuing down the line, the next standout metric is the ‘SEO’ score. This score indicates how easy it would be for you to rank on the first page for that keyword, the higher the score the better chance you have.

These are a few metrics you can really only find on Jaaxy and it’s what sets them apart in the keyword aspect.

More Comparisons and Tool Guides

If you found value and enjoyed our best SEO tools guide, we have similar guides for social media marketing tools and email marketing tools that you can find below!

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