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Best SEO Tools – SEO Tool Review and Comparison

SEO Tool Reviews and Comparison

There’s many SEO tools and platforms to choose from, but only a select few really cover all the things you need to actually analyze and improve your website ranking and track keyword data.

We’ll cover the best SEO tools on the market, along with their features, in this SEO tool reviews and comparison guide!

Common Features

  • Advanced Keyword Research
  • Keyword and Website Rank Tracking
  • Competitor Analysis/Research Tool
  • Advanced Analytics and Reports
  • Backlink Checker

Additional Features

  • Social Media Marketing Tools
  • Schedule Social Media Posts
  • Social Media Ad Builder
  • Brand Monitoring Tools
  • Backlink Audit Tool
  • SEO Writing Assistant
  • Market/Niche Analyzing Tool
  • SEO Writing Assitant

As you may be able to tell, SEMrush is MUCH more than just an SEO platform. Consider it an all-in-one marketing tool, which is why it warrants a higher price tag. 

Yes, it has a ton of additional features, but even if you took those away, SEMrush still would come out on top as the best SEO platform on the market. There is absolutely no comparison for it.

Common Features

  • Advanced Keyword Research
  • Keyword and Website Rank Tracking
  • Competitor Analysis/Research Tool
  • Advanced Analytics and Reports
  • Backlink Checker

Additional Features

  • Great for SEO Agencies
  • Branded Reports
  • White Label Software
  • Google Ads, Analytics, and Search Console Tool
  • Social Media Analytics and Engagement Tool

Web CEO is an insane deal! They have eerily similar features to SEMrush, but with a little twist as they allow you to brand the platform as your own with their white label feature. 

All of this also comes at over half of the price of SEMrush. You absolutely can’t go wrong with Web CEO.

Common Features

  • Advanced Keyword Research
  • Keyword and Website Rank Tracking
  • Competitor Analysis/Research Tool
  • Advanced Analytics and Reports
  • Backlink Checker

Additional Features

  • Keyword Grouper
  • Social Media Post Scheduler
  • Social Media Engagement Analytics and Tools

Looking for just a simple SEO and Social Media tool? SE Ranking should be on your list of choice. They contain every tool you really need for SEO as well as the basic social media posting and analytics tools.

Common Features

  • Advanced Keyword Research
  • Keyword and Website Rank Tracking
  • Competitor Analysis/Research Tool
  • Advanced Analytics and Reports
  • Backlink Checker

Additional Features

  • Keyword Profitability Tool
  • Arguably the Most In-Depth Keyword Analysis Tool

If you’re looking for strictly a keyword and SEO analysis tool, Longtail Pro is probably the best option for you. 

While it doesn’t have additional features, it arguably has the most efficient keyword and longtail keyword suggestions, stats and analysis. Longtail Pro has everything you need to master SEO and keywords.

Common Features

  • Keyword and Website Rank Tracking
  • Competitor Analysis/Research Tool
  • Advanced Analytics and Reports
  • Backlink Checker
Missing: Keyword Research

Additional Features

  • Desktop Tool
  • Ease of Use and Fast SEO Analysis
  • White Label Features for Agencies

Netpeak spider lacks the keyword research tools, but is one of the leaders in SEO auditing. It works as a desktop app that quickly and efficiently alerts you of problems and more. 

They’re best suited for agencies that are always auditing clients sites, etc.

6.) Mangools

Common Features

  • Advanced Keyword Research
  • Keyword and Website Rank Tracking
  • Competitor Analysis/Research Tool
  • Advanced Analytics and Reports
  • Backlink Checker

Additional Features

  • SERP Checker and Analysis
  • Highly Regarded for their Clean Interface/Ease of Use

Mangools is the full package when it comes to an SEO tool. It provides everything you need to be successful with SEO while having an extremely user-friendly interface.

On top of that, the pricing is also very friendly! You can’t go wrong if you decide to use Mangools as your primary SEO tool.

7.) Jaaxy

Common Features

  •  Advanced Keyword Research
  • Keyword and Website Rank Tracking
  • Competitor Analysis/Research Tool
Missing: Analytics, Backlink Analysis

Additional Features

  • Shows the Number of Sites Ranking for Certain Keywords
  • Niche Research
  •  High Value Domain Search

Jaaxy is arguably the most unique SEO platform on this list. While it lacks the reporting and the backlink tools, it makes up for it with the in-depth keyword analysis.

On top of that, it boasts the fact that it can find high value, untapped niches and keywords. Here’s a direct quote, “Being able to discover niches in intelligent new ways is something that Jaaxy prides itself on.”

They’re unique, they’re effective, and they’re highly trusted.

Best SEO Tools for Agencies

Instead of listing a few of the best seo tools for agencies, we’ll give you our pick for which tool is actually the best.

When picking a tool that’s going to work best for agencies, we want to look at which one covers all the common features we listed the most in-depth. With that being said, our top pick goes to Web CEO.

There’s not a better tool for agencies to use due to their white label ability. If you’re unfamiliar with what white labeling is, it basically means they allow you to take their platform and all it’s features and brand it to make it like as if it is your platform all together.

Still confused? Check out the image below and take a more in-depth look here!

Web CEO White Label SEO Tool

Web CEO’s white label feature isn’t the only reason it’s best for agencies. It has every single feature you need to effectively manage SEO, keywords and website rank. 

All while being extremely easy to navigate and getting in-depth SEO insight from it’s features. If you run an SEO agency, there’s no other platform you should be using. Web CEO is the one.

Best SEO Tools for Small Businesses

As a small business you’re looking for something easy to use, cost effective, and a tool that gives you all the necessary features to see the results you want.

For small businesses, our best SEO tool goes to Mangools.

It has everything you need, and more, to be successful. All while being one of the easiest platforms to use, understand and navigate through.

Mangools Keyword Finder SEO Tool
(Mangools Keyword Finder Interface)

Best Keyword Research Tool

Obviously all of the tools listed come with advanced keyword research. But that doesn’t mean their keyword tools are all equally just as good as one another.

Of all the tools listed, only one takes the cake for having the best keyword and analysis feature, and that’s Jaaxy.

Where it lacks in features (doesn’t come with analytics or backlink tracking), it makes up for with in-depth keyword data.

Let’s take a look at the graphic below and go over ever category that sets Jaaxy apart from the rest of the pack.

(Jaaxy Keyword Interface)

In the blue box you’ll see a few abbreviations. The first one, ‘Avg’ is the number of average monthly searches. This is a common metric with all keyword tools.

But next in line, you have ‘Traffic.’ This is the average number of monthly traffic you can expect to receive if you rank on the first page for the given keyword. 

That’s a neat metric to have, but let’s get into what metrics really set them apart.

The next metric down the line is ‘QSR’ which stands for Quoted Search Results. 

QSR tracks how many other websites are ranking for the exact keyword. This gives you a good read on how competitive the keyword is and how hard it might be to rank for it.

Continuing down the line, the next standout metric is the ‘SEO’ score. This score indicates how easy it would be for you to rank on the first page for that keyword, the higher the score the better chance you have.

These are a few metrics you can really only find on Jaaxy and it sets them apart in the keyword aspect.

More Comparisons and Tool Guides

If you found value and enjoyed our best SEO tools guide, we have similar guides for social media marketing tools and email marketing tools that you can find below!

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