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Compare Email Marketing Services – Find the Best Software

Compare Email Marketing Services

Choosing the right email marketing service that fits you can be a challenge. Instead of signing up for seven different platforms and using them all, we compare email marketing services (all the top rated ones of course) and their features just for you!

Common Features

  • Drag and Drop Builder
  • Automated Email Sequences
  • Analytics and Reports
  • A/B Split Testing
  • CRM Tools
  • Autoresponders

Additional Features

  • Free Up to 250 Contacts
  •  Versatile Text/SMS Marketing Tool
  • Links to Facebook Ads for Gathering Customer Data, Lookalike Audiences, etc.

Klaviyo is one of the most popular choices for email marketers. Due to their price friendly plans, versatile text marketing and Facebook ads integration, it’s arguably the most well rounded email marketing service.

Common Features

  • Drag and Drop Builder
  • Automated Email Sequences
  • Autoresponders
  • Analytics and Reports
  • A/B Split Testing
  • CRM Tools

Additional Features

  • Built-In Deliverability System for 98% Deliverability
  •  Built-In Lead Capture Tool
  • MX Cleaner
  • Import Emails

Pabbly is a user-friendly email marketing tool that prides themselves on ease-of-use and their high deliverability rate. It comes with all the necessary and advanced tools any email marketer would need. It also comes with a pay-as-you-grow payment plan.

Common Features

  • Drag and Drop Builder
  • Automated Email Sequences
  • Analytics and Reports
  • A/B Split Testing
  • CRM Tools
  • Autoresponders

Additional Features

  • Free Up to 500 Subscribers
  • AI-Powered Email Designer
  • Mobile App
  • Industry Leading Deliverability

Aweber’s AI-powered email designer and mobile app is what sets them apart from the rest of the  competition. Factor in their free plan for up to your first 500 subscribers and you can’t go wrong using their platform.

Common Features

  • Drag and Drop Builder
  • Automated Email Sequences
  • Analytics and Reports
  • A/B Split Testing
  • CRM Tools
  • Autoresponders

Additional Features

  • Free Up to 1,000 Subscribers
  • Interest Groups Targeting
  • Segmentation and Personalization
  • Mobile App

Our company, Marketing Tools, actually started out using Mailerlite as our email marketing platform and it could not be better for those just getting started with email marketing or looking to effortlessly grow their email list.

Common Features

  • Automated Email Sequences
  • Analytics and Reports
  • A/B Split Testing
  • CRM Tools
  • Autoresponders
Missing: Drag and Drop Builder

Additional Features

  • Great for Simple, Text Based Emails
  • Simple and Easy Subscriber Management
  • Known for their Exceptional Automation

Convertkit is one of the top choices for email marketers, even without it having the sought after drag and drop builder. That just speaks to the level of Convertkit and it’s additional features. It’s one of the easiest to use and has arguably the best automation sequencing on the market.

Common Features

  • Drag and Drop Builder
  • Automated Email Sequences
  • Analytics and Reports
  • A/B Split Testing
  • CRM Tools
  • Autoresponders

Additional Features

  • Facebook Ads Creation
  • Automation-Like Sales Funnels
  • Payment Processing Straight from Landing Pages

Get Response has all the highly coveted features of top email marketing services. Tack that on to their tool for creating and publishing Facebook ads, along with their 99% deliverability rate and you have more than the average email marketing service has to offer.

Common Features

  • Drag and Drop Builder
  • Automated Email Sequences
  • Analytics and Reports
  • A/B Split Testing
  • CRM Tools
  • Autoresponders

Additional Features

  • SMS and Text Marketing
  • One of the More Advanced Platforms
  • Membership Site Management
  • Boasts Their Customer Tracking Data

Ontraport is one of the priciest email marketing platforms but for good reason. Being one of the most advanced platforms, it comes with text and SMS marketing and membership website management. So, if you happen to run a subscription or membership site, Ontraport is a MUST for you.

Common Features

  • Drag and Drop Builder
  • Automated Email Sequences
  • Analytics and Reports
  • A/B Split Testing
  • CRM Tools
  • Autoresponders

Additional Features

  • Optimizes Emails for Deliverability Based on 30 Parameters

While SendX doesn’t have many additional features, it is still a well rounded platform with everything you really need for efficient and effective email marketing. Combine that with the fact it’s only $7/month and it turns into one of the better choices on the list. Packed with all your must-have features and affordable.

Common Features

  • Drag and Drop Builder
  • Automated Email Sequences
  • Analytics and Reports
  • A/B Split Testing
  • CRM Tools
  • Autoresponders

Additional Features

  • Social Media Post Scheduling
  • Facebook and Instagram Ads Creation
  • Lookalike Audience Integration
  • Google Ads Integration

Mailchimp is another fan favorite and one of the most used email marketing services in the world. They allow you to knock out both social media marketing, email marketing and Google advertising all-in-one. And that’s on top of their popular email marketing features.

Common Features

  • Drag and Drop Builder
  • Automated Email Sequences
  • Analytics and Reports
  • A/B Split Testing
  • CRM Tools
  • Autoresponders

Additional Features

  • Free Plan Available

Benchmark doesn’t have any fancy additional features, but they really don’t need them. They have such a simple, easy to use platform, all the required features and a completely free plan.

Best Email Marketing Service for Small Business

As a small business, you’re looking for an email marketing service that’s easy to use, cost effective and has all the necessary features you need to run successful campaigns.

If that accurately describes what you’re looking for, the best email marketing platform you can use is Mailerlite.

Mailerlite is the first email marketing platform we personally started out using and it couldn’t be more perfect for small businesses looking to run simple campaigns.

The ease of use with the drag and drop builder, combined with the free plan for up to 1,000 subscribers makes it a go-to for small businesses.

Best Email Platform for Large Companies

If you’re running email marketing campaigns on a large scale, your go to email marketing service absolutely has to be Klaviyo.

It’s not only easy to use, but the advanced and in-depth features that it boasts are second to none.

Our favorite feature being their SMS and text message marketing. If you haven’t started running text message campaigns, get with the times! 

And while you’re at it, use Klaviyo for your text and SMS campaigns!

On top of that, their customer tracking, data and management is second to none.

Klaviyo was made to cater to large companies.

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