Email marketing platforms suit all different types of businesses. Some are better for ecommerce, some are more tailored to bloggers, and others are best for small mom and pop shops.
With this in mind, we’ve taken the top email marketing software on the web and compared their features, pricing, and labeled what type of businesses they suit best.
Before we jump into each platform and their ratings, along with the pros and cons of each, let us explain where we get our “MT Rating” you see below every image. As well as how we have come up with the pros and cons for each.
Our MT Rating is generated by getting the average review rating from all the major software review sites like G2 and Capterra.
As for where we get our pros and cons, we’ve used and tested every platform we have listed so we have an idea for strengths and weaknesses.
We don’t stop there though, we’ve gone through all the reviews on G2, Capterra and each platform’s TrustPilot reviews and have pulled the most talked about features, as well as the most frowned upon features from each of these email marketing platforms.
Pros
- Free for up to 500 email sends
- One of the best email flow builders on the market
- Best email builder for ecom businesses
- Best SMS/Text message marketing feature
- Great tech support upon setting up
- Easy to categorize customers and customize work flows
Cons
- Lacks blogging features
- One of the more expensive options on the market
- Bit of a learning curve when starting out
Klaviyo Pricing
- Email Plan – $45/month – 1,001 to 1,500 contacts, 15,000 monthly email sends, 150 mothly SMS sends
- Email and SMS Plan – Starts at $60/month – 1,001 to 1,500 contacts, 15,000 monthly email sends, 1,250 mothly SMS sends
Who is Klaviyo Best For?
Pros
- Free plan available
- Easy email automation setup
- Effective A/B split testing
- Drag and drop landing page and email builder
- Integrates ecom features
- Canva integration
- Great reporting and analytics
Cons
- Higher price for the amount of features
- Can be a bit complicated when managing multiple lists
- Interface and templates need updating
AWeber Pricing
- 501 – 2,500 subscribers – $29.99/month or $26.15/month when paid annually
- 2,501 – 5,000 subscribers – $49.99/month or $46.15/month when paid annually
- 5,001 – 10,000 subscribers – $69.99/month or $66.15/month when billed annually
- 10,001 – 25,000 subscribers – $149.99/month or $146.15/month when billed annually
For subscriber lists over 25,000 you will need to get in contact with AWeber to get custom pricing tailored to your needs.
Who is AWeber Best For?
Pros
- Free trial + free version
- Drag and drop builder
- Website builder
- A/B split testing
- Unlimited automation (even on free plan)
- Effective learning tutorials
- Great subscriber grouping
- Convenient pricing structure
Cons
- More complicated workflow building for beginners
- Limited landing page templates
- Lacks integrations to social media channels, Canva, etc.
Mailerlite Pricing
Pricing at 1,000 Subscribers
Who is Mailerlite Best For?
Mailerlite is best for small businesses in any industry that do their email marketing in-house. It’s incredibly easy to use, they provide training tutorials to try and make it easy for new users and it’s very cost effective for any business.
Mailerlite includes all the basic features every top email marketing platform should consist of while offering their advanced features at half the price of the real big platforms in the space.
Pros
- Free up to 300 subscribers
- Free mailing address
- Easy wordpress integration
- Auto-resend feature
- Powerful tagging feature
- Seamless landing page and email designing
- Great tutorials making it easy to learn the platform quickly
Cons
- Lacks intergation with ecom platforms
- Must upgrade to use automation feature
- Limited A/B Testing
- On the more expensive side
Convertkit Pricing
Once you get above that 300 subscriber limit, it defintely gets pretty pricey in comparison to other platforms on the market.
For instance, the pricing for 50,000 subscribers on ConvertKit will cost you $519 a month for their top tier plan. Whereas Mailerlite costs only $289 a month for their top tier plan at 50,000 subscribers.
If you would like to see the specific price for the amount of email subscribers you currently have, you can do so by visitng their pricing page here.
Who is ConvertKit Best For?
Pros
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Best Email Marketing Software for Small Business
As a small business, you’re looking for an email marketing service that’s easy to use, cost effective and has all the necessary features you need to run successful campaigns.
If that accurately describes what you’re looking for, the best email marketing platform you can use is Mailerlite.
Mailerlite is the first email marketing platform we personally started out using and it couldn’t be more perfect for small businesses looking to run simple campaigns.
The ease of use with the drag and drop builder, combined with the free plan for up to 1,000 subscribers makes it a go-to for small businesses.
Best Email Marketing Software for Large Companies
If you’re running email marketing campaigns on a large scale, your go to email marketing service absolutely has to be Klaviyo.
It’s not only easy to use, but the advanced and in-depth features that it boasts are second to none.
Our favorite feature being their SMS and text message marketing. If you haven’t started running text message campaigns, get with the times!
And while you’re at it, use Klaviyo for your text and SMS campaigns!
On top of that, their customer tracking, data and management is second to none.
Klaviyo was made to cater to large companies.
Best Email Marketing Software for Agencies
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