Compare Email Marketing Software – Find the Best Platforms (September 2022)

Email marketing platforms suit all different types of businesses. Some are better for ecommerce, some are more tailored to bloggers, and others are best for small mom and pop shops.

With this in mind, we’ve taken the top email marketing software on the web and compared their features, pricing, and labeled what type of businesses they suit best.

Before we jump into each platform and their ratings, along with the pros and cons of each, let us explain where we get our “MT Rating” you see below every image. As well as how we have come up with the pros and cons for each. 

Our MT Rating is generated by getting the average review rating from all the major software review sites like G2 and Capterra.

As for where we get our pros and cons, we’ve used and tested every platform we have listed so we have an idea for strengths and weaknesses. 

We don’t stop there though, we’ve gone through all the reviews on G2, Capterra and each platform’s TrustPilot reviews and have pulled the most talked about features, as well as the most frowned upon features from each of these email marketing platforms. 

4.5 MT Rating

Based on 3,567 Reviews



Klaviyo Pricing

Klaviyo offers a free plan for up to 500 email seends a month and 150 SMS sends a month. Then it gets a little pricier, especially if you don’t have a large subscriber base. Their pricing and plans are as shown below.


  • Email Plan – $45/month – 1,001 to 1,500 contacts, 15,000 monthly email sends, 150 mothly SMS sends
  • Email and SMS Plan – Starts at $60/month – 1,001 to 1,500 contacts, 15,000 monthly email sends, 1,250 mothly SMS sends
Once getting above the 1,500 contacts or the 1,250 SMS limit, this is where Klaviyo starts to get pricy. See the rest of their plans and limits here.

Who is Klaviyo Best For?

We specifically recommend Klaviyo for owners of growing and profitable ecom brands. This is due to their pricing as well as their more advanced layout. 

Once you hit profitability, this is one of the best email marketing platforms to help take your brand to that next level.
4.7 MT Rating

Based on 1,457 Reviews



AWeber Pricing

AWeber is completely free for up to 500 subscribers unless you would like to start with their Pro option that starts at $19.99 per month month or $16.15 a month when billed annually.
Below we’ll list the pricing of their paid plans once you get above that 500 subscriber mark.
  •  501 – 2,500 subscribers – $29.99/month or $26.15/month when paid annually
  • 2,501 – 5,000 subscribers – $49.99/month or $46.15/month when paid annually
  • 5,001 – 10,000 subscribers – $69.99/month or $66.15/month when billed annually
  • 10,001 – 25,000 subscribers – $149.99/month or $146.15/month when billed annually

For subscriber lists over 25,000 you will need to get in contact with AWeber to get custom pricing tailored to your needs.


Who is AWeber Best For?

AWeber is a great platform for just about any business. From mom and pop shops, to ecommerce owners, to bloggers. AWeber provides an easy-to-use interface, great integrations and a helpful analytics tool that will work for email marketers of all levels.
4.3 MT Rating

Based on 2,821 Reviews



Mailerlite Pricing

Mailerlite has one of the best pricing structure you’ll find of any of the top ranked email marketing platforms. They have a free trial as well as a completely free plan for up to 1,000 subscribers and 12,000 email sends.
After surpasing 1,000 subscribers, their paid plan starts at $10 a month with unlimited email sends. Can’t beat that!
As for the rest of their pricing and plans, we’ve deatiled with the slide below what you’ll be looking at price-wise when growing your subscriber list.
  • Mailerlite Free and Paid Plans
    Pricing at 1,000 Subscribers

Who is Mailerlite Best For?

Mailerlite is best for small businesses in any industry that do their email marketing in-house. It’s incredibly easy to use, they provide training tutorials to try and make it easy for new users and it’s very cost effective for any business.

Mailerlite includes all the basic features every top email marketing platform should consist of while offering their advanced features at half the price of the real big platforms in the space.

4.4 MT Rating

Based on 646 Reviews



Convertkit Pricing

Converkit has a free plan for up to 300 subscribers, but no free trial. They feature two other plans, those being their Creator plan and their Creator pro plan. Pricing for those starts at $15 a month for the Creator plan (up to 300 subscribers) and $29 a month for the Creator Pro plan (also up to 300 subscribers).


Once you get above that 300 subscriber limit, it defintely gets pretty pricey in comparison to other platforms on the market. 

For instance, the pricing for 50,000 subscribers on ConvertKit will cost you $519 a month for their top tier plan. Whereas Mailerlite costs only $289 a month for their top tier plan at 50,000 subscribers.

If you would like to see the specific price for the amount of email subscribers you currently have, you can do so by visitng their pricing page here.


Who is ConvertKit Best For?

ConvertKit has been highly touted as the number one choice for course and content creators. It integrates perfectly with Thinkific and Zapier and makes it incredibly easy to capture leads and manage course students.
This is not to say it is only for course creators, as ConverKit has features that suit most businesses needs. Any business or website can benefit heavily from their powerful subscriber tagging feature, seamless WordPress integration and many more features.  
4.3 MT Rating

Based on 2,162 Reviews



Get Response Pricing?


Who is Get Response Best For?

4.4 MT Rating

Based on 44,888 Reviews



Mailchimp Pricing


Who is Mailchimp Best For?

Best Email Marketing Software for Small Business

As a small business, you’re looking for an email marketing service that’s easy to use, cost effective and has all the necessary features you need to run successful campaigns.

If that accurately describes what you’re looking for, the best email marketing platform you can use is Mailerlite.

Mailerlite is the first email marketing platform we personally started out using and it couldn’t be more perfect for small businesses looking to run simple campaigns.

The ease of use with the drag and drop builder, combined with the free plan for up to 1,000 subscribers makes it a go-to for small businesses.

Best Email Marketing Software for Large Companies

If you’re running email marketing campaigns on a large scale, your go to email marketing service absolutely has to be Klaviyo.

It’s not only easy to use, but the advanced and in-depth features that it boasts are second to none.

Our favorite feature being their SMS and text message marketing. If you haven’t started running text message campaigns, get with the times! 

And while you’re at it, use Klaviyo for your text and SMS campaigns!

On top of that, their customer tracking, data and management is second to none.

Klaviyo was made to cater to large companies.

Best Email Marketing Software for Agencies

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