You may know the ins and outs of what is needed to rank in search engines, but like many people, you may be wondering what factors are more important than others? The results will definitely surprise you. Let’s jump into the most important factors for SEO ranking.
Disclaimer: These results are tested and proven by SEMrush’s studies that you can find here.
1.) Direct Website Visits
2.) Time Spent on Site
Want more traffic? Create better content. Keeping your visitors on your site for as long as possible is one of the most important factors for SEO ranking. The longer your visitors stay on your site, the more search engines will take notice and the higher you’ll climb in search rankings.
How does that work? Well, when your content is up to par, your visitors will spend more time reading and taking in what you’re putting out. Google wants and rewards the sites that know how to retain their visitors attention. So don’t just focus on pumping out content, focus on the quality.
3.) Pages Per Session
So by putting factors two and three together, you can see how these work off each other. The more pages per session you get from your visitors is going to make the time spent on your site a lot longer. Now when you get the two working together, this is where the magic happens and where you’ll find yourself getting boosted up the search rankings. So, remember quality over quantity.
4.) Bounce Rate
5.) Total Referring Domains
6.) Total Backlinks
7.) Content Length
8.) Website Security
What About Keywords?
These are the eight most important factors for SEO ranking (in order). You may be questioning, where do keywords come into play? While keywords are obviously important, when it comes to ranking, they’re not even in the top 10! This surprises so many. Below is the full list of the top 17 SEO ranking factors in order put together by SEMrush.
As you can see everything keyword related is towards the bottom of the list of importance. This does not mean to disregard keywords. They’re quite obviously important. But, after doing your keyword research and finding the right keywords for your content, focus heavily on the rest of what’s important.
Tying it All Together
All of these factors tie together in one form or the other, learning how to put all the pieces together is when you’ll see your SEO and search rank skyrocket, therefore bringing you the free traffic you desire!
Figuring out how to tie everything together while keeping things organized and analyzing your SEO and rank data can be tough on your own. To get the most out of what you’re trying to accomplish with your organic reach, using one of these highly regarded SEO platforms will give you all the data and tools you need to hone in on those statistics and improve your SEO.